With keynote speaker John Elkington, creator of the world-famous “triple bottom line” People-Planet-Profit, the New Business Models International Conference in June 2023 in Maastricht brought in a world-class speaker. The Maastricht University School of Business and Economics was privileged to organize and host the 8th edition of this international conference, supported by the Maastricht Convention Bureau and the Municipality of Maastricht. Watch the aftermovie for an impression.